(should your site be on Page 1?)
92% of searchers use Google as their Search Engine. Over 90% of searchers on Google never get past Page 1. Page 1 is where ALL the traffic is, ALL the business, ALL the leads, ALL the sales. If you're not on Page 1 of Google, your site is in the wilderness. If you want leads from the internet, having a website that isn't on Page 1 is almost pointless.